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My name is Nooreen. I live in Boston, but I am originally from Virginia. I am the New England Sales Manager with BMG LABTECH USA. Before joining the company, I worked as a cancer biologist at start-ups, developing small molecule inhibitors and molecular glue degraders. Most recently, I was part of an automation and screening group, where I discovered my passion for lab automation.
How long have you been with BMG LABTECH?
I joined BMG LABTECH in 2024 and since then time’s flown by.
What does your job entail?
I work closely with scientists and labs to help them find the right BMG LABTECH instrument to advance their research.
What is a typical day like?
No two days are the same! Some days I’m working from home—emailing and meeting with customers—while other days I’m onsite giving demos, installations with training, or discussing assay design and research approaches.
Favourite memorable moment from work/BMG LABTECH?
My first SLAS with BMG LABTECH in Boston. I had just joined the company, and it was incredible to see the newest automation technology in my own city while connecting with all my new colleagues.
What’s a common question you get from customers?
A common question is, How do your plate readers compare to [other company]? I love this one, because it gives me the chance to highlight just how powerful our readers are and how much they can advance a customer’s research.
What do you like most about your job?
I love helping scientists advance their research with new technologies, meeting new people and learning about their research approaches, and seeing customers’ excitement when their assays succeed with our readers.
If you could write your own job title that best describes what you do here, what would it be?
“Scientific matchmaker”
What are 3 words to describe BMG LABTECH?
Dedicated, innovative, and reputable.
What do you like most about BMG LABTECH?
The people! We’re a lean but mighty team, all driven by the same energy to grow the company and share BMG LABTECH’s incredible technology with the world. Everyone supports each other, cares about one another, and cares deeply about our customers and their needs.
What is your biggest challenge at BMG LABTECH?
This is my first role outside the lab after 15 years of hands-on research, so moving into sales was a big change of pace. But I’ve embraced it, and now I love it!
What do you like to do when you aren’t working?
Spending time with friends, hiking with my dog, traveling, and going to concerts.
What are the values that drive you?
Helping others, always learning, and doing work I can be proud of.
Where’s your favourite place in the world?
Bermuda—it’s my happy place.
Who would you most like to swap places with for a day?
I’d swap places with an astronaut on the International Space Station—to see Earth from that perspective and experience what it’s like to float in space.
Which individual, living or dead, would you like to eat dinner with the most?
Anthony Bourdain. I’d happily let him pick the restaurant because you know it would be unforgettable.
If I weren't so damn good at my job, I'd probably be….
Lounging on a yacht in Bermuda. Or unemployed
When I was a kid, I was pretty sure I'd be a [JOB/PROFESSION] when I grew up
A doctor on “ER” [US medical drama series]. I was pre-med in college because of my love of watching ER as a kid.
What drives you every day?
My dog
What’s the best advice you have ever been given?
“Don’t set yourself on fire just to keep others warm”
If you could choose, how would you decide… either/or questions
- Pizza or Pasta? Pasta all the way!
- Going out or staying at home? Going out! And then going home
- Cat or dog? Dogs are the best
- Summer or winter? Both! Summer has long days and lazy nights. Winter has “snuggle up” weather and beautiful snowstorms.
- Coffee or tea? Coffee. Don’t mess with me until I’ve had my coffee, I am not a morning person.
- Early bird or night owl? Night owl
- Skiing or snowboarding? I prefer the apres-ski; beer and food in the lodge
- Facebook or Instagram? Instagram and LinkedIn (Facebook for professionals)
